SEO Case Study: Revise Energy
Client Overview
Revise, formerly known as Revise Energy, is a leading home energy audit provider specializing in energy efficiency solutions. As part of a rebranding initiative, the company transitioned to a new domain, CallRevise.com, which posed a significant SEO challenge: rebuilding organic visibility and rankings while maintaining lead generation.
Challenges
Domain migrations can significantly disrupt search rankings and organic traffic. Revise faced:
- 🚧 A reset in domain authority, requiring a structured SEO strategy to regain rankings.
- 🚧 Loss of historical backlinks, impacting trust and authority.
- 🚧 A drop in indexed pages, requiring technical fixes to ensure proper crawling and indexing.
- 🚧 A need to quickly restore and improve keyword rankings to maintain lead flow.
Looking for Help with your SEO?
* Required fields
GreenBananaSEO Can Help
Speak to an expert today for a free consultation on what might be best for your business. We’ll help provide insight, ideas, and creative solutions for you!
Strategy & Execution
To recover and accelerate growth, we implemented a comprehensive SEO strategy, focusing on:
✅ On-Page Optimization
• Optimized meta titles, descriptions, headers, and structured data for maximum search intent alignment.
✅ Content Strategy
• Created high-quality, keyword-targeted service pages, blog content, and FAQs to capture organic traffic and increase topical authority.
✅ Internal Linking Optimization
• Strengthened the website structure, improving crawlability and distributing link equity across key pages.
✅ Technical SEO Enhancements
• Improved site speed, mobile usability, indexability, and overall website health to ensure search engines could properly crawl and rank the site.
✅ Google Maps & Local SEO Optimization
• Enhanced local SEO factors, including Google Business Profile management, NAP consistency, and review generation to increase visibility in local search results
✅ Backlink Recovery & Acquisition
• Reached out to high-authority referring domains to update backlinks and secured new high-quality links to boost domain authority.
✅ Strategic Redirect & Canonical Linking Approach
• To mitigate ranking losses from the domain migration, we implemented a combination of 301 redirects and canonical linking to guide Google in recognizing the new site while maintaining ranking equity from the previous domain.
Results
📈 Strong Organic Growth – In just 6 months, Revise’s organic traffic surged 24.3%, reaching 1,485+ monthly visitors.
🔝 Keyword Rankings Skyrocketed – The site now ranks for 1,187 targeted keywords, including:
• 252+ in the top 3 positions
• Significant growth in the 4-10 and 11-20 ranges, ensuring long-term ranking potential
📊 Improved Search Visibility – A 7% increase in referring domains reinforced domain authority, leading to higher rankings.
💰 Higher Organic Traffic Value – The value of organic traffic increased 23.1%, demonstrating improved rankings for high-intent, competitive keywords.
Conclusion
Through strategic content creation, technical SEO enhancements, backlink acquisition, and local optimization, GreenBanana SEO successfully transformed a risky domain migration into an opportunity for growth. By implementing a structured, data-driven SEO approach, we helped Revise not only recover but significantly improve its search visibility, keyword rankings, and organic traffic.
