From Empty Calendars to Full Schedules: How Orthopedics Plus Became a Category Leader Through Patient Growth

In 2021, Orthopedics Plus was facing an uphill battle.

The mid-pandemic landscape had left their practice struggling—in-office patient care was sparse at best, and their digital presence was nonexistent. With a low client roster and empty appointment slots, they knew something had to change.

They had seen what we had done for other medical practices and wanted the same results—to become a category leader in their space.

But there was a problem: they had no digital footprint, no online visibility, and no way to drive consistent patient inquiries.

They needed a marketing partner that could deliver tangible results. That’s when they turned to us.

Instead of relying on outdated referral methods, we implemented a dual-channel approach—leveraging Paid Media and SEO to position Orthopedics Plus as the go-to provider in their market.

SEO & Visibility: We took them from zero online presence to a recognized name in their field, ranking in local searches and ensuring potential patients could easily find them.

Paid Media for Patient Growth: We structured highly targeted Google Ads campaigns that drove qualified traffic directly to their website and Google Business Profile.

Lead Conversion Optimization: More traffic means nothing without conversions. We optimized their website and local listings to turn clicks into actual booked evaluations, filling their appointment calendar and maximizing ROI.

It didn’t take long for the results to show.

• 35,603 Google Ads clicks (paid traffic)
• 36,735 Unique Website Visitors
• 6,767 Annual Leads
• 2,289 booked patient appointments

From struggling to fill their schedules to becoming a category leader, Orthopedics Plus has experienced a complete transformation.

Today, Orthopedics Plus is no longer waiting for patients to come to them. Their appointment slots are consistently full, and their front desk staff knows exactly who to thank for the steady flow of leads.

When Kevin, CEO of Green Banana SEO, walks into their office for treatment, the front desk always greets him with a smile and a thank you—”You’re the guy who brings us all our leads!”

What the Client Says

“I’ve been with GB for a few years now and couldn’t be happier. The whole team is fantastic. I’ve worked with numerous reps for various projects, and there are always open lines of communication and seamless transitions. The results speak for themselves. You don’t need to look anywhere else for SEO/SEM or advertising services.”

Orthopedics Plus didn’t just build a digital presence—they built a sustainable patient acquisition system.

Through strategic SEO, paid media, and conversion optimization, they’ve turned an uncertain future into a thriving practice with predictable patient flow.

From struggling to thriving—this is what happens when you take control of your digital marketing.