Kevin C. Roy
Kevin C. Roy is the founder and CEO of GreenBanana SEO, an Inc. 5000 agency, an Inc. contributor, author, and media commentator specializing in SEO, AI search, AEO/GEO, and emerging conversational-advertising platforms. His commentary and work have appeared in Adweek, SiliconANGLE, Inc., Boston 25 News, Techstrong TV, CEO Coaching International, and numerous marketing and technology podcasts.
About Kevin C. Roy
Kevin is a performance-driven business leader focused on one thing: helping companies grow profitably. Over the course of his career, he has helped generate tens of millions of dollars in revenue for private and public organizations across technology, finance, manufacturing, nonprofits, retail, defense, biotech, fintech, and other industries. He is known for solving complex problems, finding growth opportunities others miss, and building strategies that improve visibility, conversions, customer experience, and long-term profitability.
Kevin has built his reputation at the intersection of marketing, technology, and business growth. His work spans SEO, AI Search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), schema strategy, Google Ads, web analytics, digital commerce, and paid media. For more than 15 years, he has helped brands adapt to fast-changing digital environments and stay ahead of the market.
Today, Kevin’s work goes well beyond traditional rankings. He helps brands earn visibility in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and other AI-driven search experiences by improving content structure, entity signals, schema, and machine-readable trust signals. His focus is simple: make brands easier to understand, easier to trust, and easier to surface when buyers are looking for answers.
His leadership has helped GreenBanana earn recognition on the Inc. 5000 list of Fastest-Growing Companies, along with recognition from the Boston Business Journal Fast 50. Kevin continues to help national brands drive stronger visibility, better conversion performance, and more durable growth in an increasingly competitive digital landscape.
Topics Kevin Speaks and Writes About
SEO, AI Search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Schema Strategy, Google Ads, and Digital Growth Strategy.
Fastest way to contact Kevin
Featured News
Kevin C. Roy Quoted in ADWEEK on the Future of ChatGPT Advertising
Kevin C. Roy, founder and CEO of GreenBanana SEO, was featured in ADWEEK’s article, “OpenAI’s Ad Business Is on Pace to Miss Its Own Forecast by 90%, Analyst Says.”
ADWEEK interviewed Roy about his firsthand experience testing advertising on ChatGPT for GreenBanana SEO and a select group of agency clients.
Roy discussed how businesses are currently approaching ChatGPT Ads, the platform’s early-stage limitations, and what OpenAI must build before its advertising platform can offer the targeting, reporting, optimization, and campaign controls advertisers have come to expect from Google Ads and Meta.
Among the current limitations Roy identified were the need for stronger audience data, negative keyword controls, greater transparency into why ads are triggered, and more detailed reporting for advertisers.
His inclusion in the ADWEEK article reflects GreenBanana SEO’s early involvement in emerging AI advertising platforms and Roy’s growing role as a source for journalists covering AI search, digital advertising, Answer Engine Optimization, and the future of online discovery.
FOX NEWS
K
evin C. Roy joined Boston 25 Morning News on July 12, 2025 for an on-air interview about AI’s impact on search. During the segment, he discussed how AI is changing the way people discover businesses online and why companies need to evolve beyond traditional SEO to stay visible in AI-driven search experiences. Link to the Fox News Episode Here.
BOOK
The Coherent Mountain: The Operator’s Playbook for Winning SEO, AEO, and AI Search
Kevin C. Roy is the author of The Coherent Mountain: The Operator’s Playbook for Winning SEO, AEO, and AI Search.
The book explains how businesses can structure their websites, content, authority, and trust signals to improve visibility across Google and AI platforms including ChatGPT, Gemini, Claude, and Perplexity.
Featured Media & Podcast Appearances
Inc.com
The SEO Tactic Founders Ignore That Works in AI Search
Stop relying on content volume and start structuring your expertise to get cited in AI engines.
Pull the Chute Podcast
AI won’t replace you but someone using AI will with Kevin C. Roy
Not Another Marketing Podcast
SEO & AI. Do We Need Different Content? Kevin C. Roy from GreenBanana SEO Speaks Out.
School for Startups Radio
ChatGPT Search Mastery | with GreenBanana SEO’s Founder and CEO Kevin C. Roy
XTraw AI: Machine Learning and AI Applications
#145 Ranking in the Age of AI | with GreenBanana SEO’s Founder and CEO Kevin C. Roy
Breakthrough Success
E750: Using AI To Rank for Top SEO Keywords with Kevin C. Roy
The Thoughtful Entrepreneur
1549 – Understanding Usability and Relevancy with GreenBananaSEO’s Kevin C. Roy
The B2B Content Show
“More 2 Know” with Kevin C. Roy from GreenBanana SEO
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Applying The 80/20 Rule To Dominate Google’s Page 1 Featuring Kevin C. Roy
The Marketing Agency Leadership Podcast
Page One Or You Don’t Pay by Kevin C. Roy of GreenBanana SEO
The Daily Ad Brief TV
“More 2 Know” with Kevin C. Roy from GreenBanana SEO
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A Digital Advertising and Search Engine Optimization Team with a Passion for Results!
A leading digital marketing agency based just outside of Boston. Our team of experienced professionals offers a full range of services, including search engine optimization (SEO), Answer Engine Optimization, AI SEO, pay-per-click (PPC) advertising, social media marketing, content marketing, geo-fencing, programmatic advertising, OTT, and more. Our mission is to not only help businesses succeed in an ever-changing digital landscape by providing customized, data-driven marketing solutions that drive real results.
Over 15 Years of Experience as a Boston Search Engine Optimization Agency
GreenBanana SEO has helped hundreds and hundreds of clients in over 30 different industries achieve their rankings and other digital marketing goals. We focus on delivering quality results and provide more than just exceptional customer service but really try to become your trusted advisor. We understand that each project is unique, and we work closely with you and your clients to understand your needs and develop a customized strategy designed for success.
Need help? Contact us today to see if we are a good fit for one another and learn more about how we can help you achieve your digital marketing goals.
