SEO Case Study: HR Knowledge
Client Overview
HR Knowledge is a leading provider of human resources, payroll, and benefits administration solutions. Despite their expertise in the HR space, they faced challenges with organic visibility, limiting their ability to attract new business through search. They partnered with GreenBanana SEO to enhance their organic presence, increase keyword rankings, and drive high-intent traffic to their website.
Challenges
- 🚧 Low Organic Visibility – While HR Knowledge had an established website, it wasn’t ranking competitively for high-value industry terms.
- 🚧 Content & Keyword Gaps – The site lacked optimized content to capture high-intent HR, payroll, and compliance-related searches.
- 🚧 Backlink Authority Deficit – Their domain lacked strong backlinks, which impacted search rankings against larger competitors.
- 🚧 Competitive Industry – The HR and payroll industry is highly competitive, with large firms dominating search rankings
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Strategy & Execution
To drive organic growth and increase search authority, we implemented a multi-faceted SEO strategy, including:
✅ Comprehensive Keyword Research & Content Strategy
Identified high-intent, industry-specific search queries and developed optimized service pages, blog content, and FAQs to capture relevant search traffic.
✅ On-Page SEO Optimization
• Optimized meta titles, descriptions, headers, and structured data for better keyword targeting.
• Improved internal linking to strengthen page authority.
✅ Technical SEO Enhancements
• Addressed site speed issues, mobile-friendliness, and crawlability to improve Google rankings.
• Implemented structured schema markup for better search engine understanding.
✅ Backlink Acquisition & Authority Building
• Secured high-quality backlinks from reputable HR and payroll industry sites, boosting domain trust.
• Increased referring domains by 70.5%, strengthening overall authority.
✅ Local & National SEO Strategy
• Focused on ranking for both broad HR service keywords and localized payroll & compliance searches to capture regional leads.
Results
📈 Massive Organic Growth-Organic traffic surged 128.6%, reaching 3,833+ monthly visitors.
🔝 Keyword Rankings Skyrocketed – The site now ranks for 8,200 targeted keywords, with:
• Significant increases in Top 3 and Top 4-10 keyword positions
• A 138.7% increase in total ranking keywords
📊 Higher Domain Authority
• Backlinks grew by 47.9%
• Referring domains increased by 70.5%, strengthening search engine credibility.
💰 Organic Traffic Value Surged
The estimated traffic cost grew by 214.6%, reflecting higher-value search rankings and better visibility in competitive search results.
Conclusion
Through a strategic mix of content optimization, technical SEO, backlink acquisition, and keyword targeting, GreenBanana SEO helped HR Knowledge dominate organic search in their industry. With a 128.6% increase in organic traffic and a 138.7% boost in keyword rankings, HR Knowledge is now attracting more qualified leads and increasing brand visibility in the HR solutions space.
