SEO Case Study: Publicly Traded Hangover Cure Brand
Serving Up SEO
Client Overview
A publicly traded beverage company specializing in hangover relief needed to transition to a new domain, posing a major challenge for their organic search rankings. As a recognized brand in the functional beverage space, they relied heavily on organic search to drive online sales and brand awareness. However, shifting to a new URL meant losing their existing search equity, keyword rankings, and backlink authority overnight.
To prevent a major traffic drop and accelerate growth, they partnered with GreenBanana SEO to execute a comprehensive SEO recovery and expansion strategy.
Challenges
- 🚧 New Domain, No Authority – Google treated the new domain as a completely new website, requiring a structured strategy to regain rankings.
- 🚧 Loss of Historical Backlinks – The brand’s original domain had earned years of authoritative backlinks that no longer pointed to the new site.
- 🚧 Keyword Ranking Reset – Critical high-intent search terms related to hangover cures, hydration, and recovery drinks had to be rebuilt from scratch.
- 🚧 Competitive Landscape – The functional beverage industry is highly competitive, requiring aggressive keyword targeting and content strategy.
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Strategy & Execution
To recover rankings while expanding organic visibility, we implemented a multi-faceted SEO strategy, including:
✅ Canonical Linking Strategy for Domain Migration
• Instead of relying solely on 301 redirects, we implemented a canonical linking strategy to create ranking breadcrumbs for Google, helping transfer search equity from the old domain more efficiently.
✅ On-Page SEO Optimization
• Re-optimized meta titles, descriptions, headers, and product pages for high-intent keywords.
• Implemented structured data (schema markup) for product-rich results and enhanced visibility.
✅ Content Expansion & Keyword Targeting
• Developed high-value content on hangover relief, hydration science, and recovery benefits, capturing top-of-funnel traffic.
• Optimized product pages and educational resources for transactional intent, improving conversions.
✅ Technical SEO Enhancements
• Optimized crawlability, mobile performance, and site speed to enhance search engine rankings.
• Implemented structured internal linking to distribute link equity effectively across key pages.
✅ Backlink Recovery & Authority Building
• Conducted an outreach campaign to recover high-authority backlinks, ensuring they pointed to the new domain.
• Secured new authoritative links from industry publications, health blogs, and beverage-related sites.
✅ Google Maps & Local SEO Optimization
• Strengthened local SEO signals to ensure brand visibility in geo-targeted searches.
• Enhanced Google Business Profile with accurate product listings and customer engagement strategies.
Results
📈 Explosive Organic Growth in Just 6 Months
• Organic traffic surged to 5,395 monthly visitors, a massive increase from zero after the domain change.
• Keyword rankings grew to 1,295, including:
• 441+ keywords in the Top 3 positions
• Significant growth in 4-10 and 11-20 keyword positions, indicating further ranking potential.
🔝 Strong Recovery in Competitive Search Terms
• Regained high-ranking positions for hangover cure, hydration drinks, and recovery supplements, driving direct-to-consumer (DTC) sales.
📊 Higher Organic Traffic Value
• Increased search visibility and organic traffic cost, reflecting the brand’s improved authority in the beverage space.
Conclusion
By implementing a strategic canonical linking approach, content expansion, and technical SEO improvements, GreenBanana SEO successfully helped a publicly traded hangover cure brand recover and grow their organic presence after a domain change. This structured SEO execution not only prevented ranking losses but positioned the brand for long-term growth in a highly competitive industry.
