Pillar 1 – Deep Dive: Is Your Website “AI-Ready”?
You could have the best answers in the world… and still be invisible.
Because here’s the uncomfortable truth: if an AI system like ChatGPT or Gemini can’t fetch your pages efficiently, you don’t exist in the places that matter.
In our AI Visibility Roadmap, this first pillar is called Retrieval Readiness. Today, you’re going to run a quick self-audit using free tools to make sure your site isn’t accidentally blocking bots (and humans) from your best content.
No fluff. No theory. Just fixes.
What “Retrieval Readiness” Actually Means
Think of AI bots like researchers on a deadline.
They don’t “browse” like a human. They scan, retrieve, parse, and move on. If your site is:
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slow
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cluttered
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broken
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hard to navigate
…they’ll skip you for an easier source.
Your retrieval readiness comes down to three things:
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Health (Can bots crawl and index your pages?)
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Speed (Can pages load quickly and consistently?)
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Structure (Can bots reach your best content through internal links?)
Let’s audit all three.
Health Check – Tool #1: Google Search Console
Health Check – Tool #1: Google Search Console
If you want to know what Google actually sees, this is the closest thing to truth.
What you’re looking for
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Crawl errors
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Indexing problems
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404s (broken pages)
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5xx server errors (server/hosting issues)
How to check
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Open Google Search Console
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Go to Indexing
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Review the reports for issues and affected pages
The non-dev fix: Kill the 404s
If a page is gone and people (or bots) are hitting it, don’t leave them at a dead end.
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If the page moved: redirect it to the new version
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If the page shouldn’t exist: redirect it to the most relevant alternative
WordPress shortcut: use a plugin like Redirection to set up redirects without touching code.
The “pro move”: Don’t fight server errors
If you see Server errors (5xx), that’s usually a hosting/server problem.
Do this instead:
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take a screenshot of the report
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send it to your developer or hosting provider
That’s a basement issue. You don’t need to crawl into it.
Speed Check – Tool #2: Google PageSpeed Insights
AI engines favor pages that are fast and stable. If your content jumps around while loading, it’s harder to parse and less pleasant to use.
What you’re looking for
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Slow load time
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Layout shifting (“page jumping”)
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Major “Opportunities” you can fix fast
How to check
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Open Google PageSpeed Insights
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Paste in a key URL (homepage + top pages)
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Review the results, especially Opportunities
The non-dev fix that wins 90% of the time: shrink your images
Most sites are heavy because of oversized images.
Quick wins:
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compress images before uploading
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reduce dimensions (don’t upload a 4000px image if it displays at 800px)
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use modern formats where possible
Tools that help:
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Squoosh (free)
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image compression plugins (WordPress)
This is the biggest “bang for your buck” speed fix most site owners can do without a developer.
The “pro move”: Know when it’s dev territory
If you see warnings like:
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Reduce unused JavaScript
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Render-blocking resources
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Minify JavaScript/CSS
…those are build-level issues. That’s developer work.
Your job is to identify it clearly, not to guess your way through it.
Structure Check – Tool #3: Ahrefs Site Audit
This is my favorite tool for internal linking—because it exposes a brutal reality:
If a page has no internal links pointing to it, it’s an orphan.
And if you don’t care about a page enough to link to it… why should ChatGPT?
What you’re looking for
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Orphan pages
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Pages with very few internal links
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Important pages buried too deep
How to check (even with the free version)
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Open Ahrefs Site Audit
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Run an audit on your site
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Go to the Links report
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Find Orphan pages
The non-dev fix: Link your best stuff like you mean it
Pick your most important “answer” page (a service page or cornerstone blog post). Then:
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open 3 relevant posts on your site
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add a natural, contextual internal link back to that key page
Here’s a simple rule that works:
The 3-click rule: Every important answer should be reachable within 3 clicks of your homepage.
Internal linking is how you “raise your hand” and tell bots: this page matters.
The Big-Impact Checklist (Do This This Week)
Before you hire anyone, do these three things:
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Kill the 404s
Redirect broken URLs so bots don’t hit dead ends.
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Shrink your images
Make pages lightweight so they load fast and clean.
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Link your best stuff
Eliminate orphan pages and make key answers easy to reach.
These aren’t “technical SEO chores.”
They’re the difference between retrievable and invisible.
When to Call a Pro
Call a developer when:
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your site is still showing “red” on speed tests after image compression
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you find redirect loops you can’t resolve
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Search Console shows persistent 5xx server errors
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PageSpeed is screaming about JavaScript/CSS/render-blocking issues
And when you do call them, don’t just say “the site is slow.”
Send them:
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your Search Console issue screenshots
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your PageSpeed Insights results
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your Ahrefs orphan pages report
That’s not complaining—that’s a clean work order.
Watch the Full Video here
What’s Next: Pillar 2 (Citation-Ready Structure)
Pillar 1 is about being fetchable.
Next, we move to Pillar 2: Citation-Ready Structure—how to write and structure content so AI systems are more likely to choose you as the primary source (and not just a random mention).
Kevin Roy is a performance-driven leader who has built his career around providing a vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses. As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues. Kevin excels at building collaborative, cross-functional relationships that improve business outcomes, enhance customer experience, and drive up annual profit margins.
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FAQ.
1. What does it mean for a website to be “AI-ready”?
A website is “AI-ready” when AI systems like ChatGPT or Gemini can efficiently crawl, retrieve, and parse its content. This requires a healthy site with no crawl errors, fast and stable page loading, and a clear internal linking structure that allows bots to reach important pages easily.
2. What is Retrieval Readiness in AI SEO?
Retrieval Readiness is the foundation of AI SEO. It refers to how easily AI engines can fetch your pages without hitting technical barriers like broken links, slow load times, or orphaned content. If a page can’t be retrieved reliably, it won’t be cited—no matter how good the content is.
3. Why can great content still be invisible to AI engines?
AI systems don’t browse websites the way humans do. They scan and retrieve content quickly. If your site is slow, cluttered, broken, or poorly linked, AI engines will skip it in favor of sources that are easier to access and interpret.
4. How can I check whether AI bots can crawl my website properly?
The best starting point is Google Search Console. Review the Indexing reports to identify crawl errors, indexing issues, 404 pages, and server errors. This shows what search engines—and many AI systems—can and cannot access.
5. What should I do if my site has 404 errors?
If a page no longer exists and is generating 404 errors, redirect it to the most relevant alternative page. This prevents bots from hitting dead ends and preserves retrieval paths. On WordPress sites, this can be done easily using redirect plugins without developer involvement.
6. When are server errors a developer or hosting issue?
Server errors (5xx) usually indicate hosting or infrastructure problems rather than SEO mistakes. If you see persistent 5xx errors in Search Console, capture screenshots and send them to your developer or hosting provider instead of trying to fix them yourself.
7. Why does page speed matter for AI visibility?
AI engines favor fast, stable pages because they are easier to parse. Slow load times or layout shifting can interrupt content extraction, making your pages less reliable sources. Speed directly affects whether AI systems consider your content usable
8. What is the fastest non-technical way to improve page speed?
Image optimization is the quickest win. Compress images before uploading, reduce oversized dimensions, and use modern formats when possible. For most sites, oversized images are the primary cause of poor speed scores and unstable loading.
9. What are orphan pages and why do they matter for AI SEO?
Orphan pages are pages with no internal links pointing to them. If a page isn’t linked internally, AI systems may never discover it. Tools like Ahrefs can identify orphan pages so you can link them properly and signal their importance.
10. When should I stop fixing things myself and call a professional?
You should involve a developer when speed tests remain poor after image optimization, redirect loops can’t be resolved, persistent server errors appear, or PageSpeed reports flag JavaScript and render-blocking issues. Providing reports from Search Console, PageSpeed Insights, and Ahrefs creates a clear, actionable work order.
