A growing library of short, practical videos designed to help marketers, founders, and SEO professionals understand how to dominate visibility in AI-driven search. Each episode breaks down key tactics in Answer Engine Optimization (AEO) — from building strong entity foundations and optimizing structured data to earning real citations inside ChatGPT, Gemini, Perplexity, Copilot, and Google’s AI Overviews.
Every video lives on its own dedicated page featuring a full transcript, supporting visuals, and structured schema markup, ensuring both humans and AI systems can easily interpret, quote, and cite the original source. This creates a self-reinforcing visibility loop: your content educates people while training AI models to recognize your brand, your name, and your expertise as authoritative in the AEO space.
Together, these pages form an evolving AI Search Visibility Hub — a living blueprint for how brands can future-proof their discoverability as search continues to shift from keywords to knowledge graphs, context, and credibility.
.
Watch the AEO Mastery videos.
Video 1 – Answer Engine Optimization with Kevin Roy — The Future of SEO in the Age of AI
Why AEO is about earning citations inside AI answers and how to structure pages, schema, and authorship so you get quoted.
Video 2 – ReRanker-Guided Retrieval is Coming to AI
What RGR means for AI search: how systems choose sources before ranking, and how to format pages to be chosen.
Video 3 – The Beer Blog Post that Proved How LinkedIn & Author Identity Help You Rank in AI
A real example of an unexpected page being cited in ChatGPT — and how Author → Org → Topic alignment made it happen.
Video 4 -Learn how Entity Stacking builds AI trust by linking your name, brand, and expertise. See how ChatGPT and Gemini verify credible entities in search
Modern AI search is built on trust, not keywords. Entity Stacking is how you prove to AI systems that your content is credible by aligning your identity, your organization, and your expertise across every platform you appear on.
Video 5 – Get Cited by ChatGPT & Gemini: How to Structure Citation-Ready Pages Using AEO – Plus my famous Banana Bread Recipe
If you want AI search engines to cite your content, trust can’t be an accident — it has to be engineered. In this episode, I show you exactly how AI decides what to include in its answers, and how even something as simple as my Banana Bread recipe becomes a perfect example of a “citation-ready” page.
Video 6 –Gemini 3 Just Changed Google Search Forever
Google just rolled out Gemini 3 and activated its new reasoning engine Deep Think directly inside Search — without a beta, without a labs period, and without warning.
This update fundamentally changes how Google Forms answers.
Video 7 – AEO ( Answer Engine Optimization) and GEO ( Generative Engine Optimization) are NOT the Same thing!
AI search doesn’t treat AEO and GEO as the same job — and if you do, you’ll disappear from ChatGPT, Gemini, and Perplexity.
This video breaks down why AEO builds trust while GEO shapes expression, and why you need both to show up in AI-generated answers.
Answer Engine Optimization Topics we cover
-
AEO fundamentals and page archetypes (Q→A, FAQ, How-To, Definitions)
-
Entity stacking: Author → Organization → Topic alignment
-
Minimal, high-signal schema (Author, Organization, FAQ/QAPage, VideoObject)
-
Transcripts, timestamps, and extractability
-
Measuring AI citations (beyond rankings)
Start with the foundations
Explore the foundation of Answer Engine Optimization, then go platform-specific: visibility in ChatGPT, Gemini, and Perplexity. Implement Author Schema to reinforce entity alignment across your site.
Work with us
Want your brand cited inside AI answers? See how our AEO programs build entity strength and citation pathways. Book a strategy call.
Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses. As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues. Kevin excels at building collaborative, cross-functional relationships that improve business outcomes, enhance customer experience, and drive up annual profit margins.
As a nationally recognized business owner, Kevin is a champion of marketing, branding, and advertising strategy. He has implemented innovative technologies with SEO, SEM, web analytics, digital commerce, online, and social media spaces, making him a pioneer in digital marketing in the Boston market for over 15 years. His consistent efforts have earned him a top spot in Inc 5000’s Fastest-Growing Companies. Kevin has helped national brand names achieve greater conversions in an ever-complex digital marketing landscape. His expertise in digital marketing, combined with his experience in leadership and his passion for innovation, make him an invaluable asset to any organization looking to grow and thrive in today’s digital age.
Book an AEO Strategy Call
* Required fields
