We saw an opportunity amidst the category of search engine optimization (SEO) providers. There was a strong current of overused buzzwords like ‘keyword clusters’, ‘behavior diagnostics’, and ‘search influencers’ floating around. Waves of flashy sales presentations made SEO look like black magic. Prices to clients were on the rise while performance and accountability were shrinking.
That’s when GreenBanana was born. We are a scrappy, hard-working group of people passionate about connecting prospects to your business every day. We are laser-focused on performance. We strive to build trustworthy relationships with each and every client. We keep it simple by doing the work and clearly communicating our process to clients. Accountability and results are our ‘buzzwords.’ And it’s not just lip service. We speak it, but we also created a structure for our clients so they could believe it.
Less Buzzwords * More Results
90
of local keywords are on Page One
Why we have become tech agnostic
As the search landscape has evolved to include multiple devices, platforms, and AI-driven sources, GreenBanana SEO has expanded far beyond traditional SEO into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — ensuring our clients earn visibility not just on Google, but inside AI-powered engines such as ChatGPT, Gemini, Perplexity, and Claude.
We’ve become tech-agnostic because no single platform owns visibility anymore. The future of discovery happens across ecosystems — web, mobile, voice, and AI assistants. That’s why our team integrates AdWords, geo-fencing, display, social, and in-app advertising with entity-driven AEO strategies that help brands get cited, mentioned, and understood by machines and humans alike. Our mission is to match each client with the right digital medium and the right optimization model — not force them into a one-size-fits-all solution.
Conversion is really the only thing that matters
When it comes to online media management (AdWords/SEM, display, geofence, video, social), we start with conversion intent. Our campaigns only excel when measurable outcomes are defined, tracked, and refined through analytics. We build conversion frameworks around real-world actions — purchases, downloads, form fills, or calls — and connect them to data signals in Google Analytics and other platforms.
Our bid-management systems then continuously monitor traffic patterns, audience behavior, and entity-level engagement to identify where true performance comes from. The result: smarter optimization, stronger visibility in both search and AI answer engines, and better ROI across every channel.
Where did the name GreenBanana come from? Read our origin story here.
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Let us share some real-life success stories with you…
Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses. As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues. Kevin excels at building collaborative, cross-functional relationships that improve business outcomes, enhance customer experience, and drive up annual profit margins.
As a nationally recognized business owner, Kevin is a champion of marketing, branding, and advertising strategy. He has implemented innovative technologies with SEO, SEM, web analytics, digital commerce, online, and social media spaces, making him a pioneer in digital marketing in the Boston market for over 15 years. His consistent efforts have earned him a top spot in Inc 5000’s Fastest-Growing Companies. Kevin has helped national brand names achieve greater conversions in an ever-complex digital marketing landscape. His expertise in digital marketing, combined with his experience in leadership and his passion for innovation, make him an invaluable asset to any organization looking to grow and thrive in today’s digital age.
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