AI search engines like ChatGPT, Gemini, and Perplexity don’t just look for relevant pages — they look for credible authors. In this video, Kevin Roy, CEO of GreenBanana SEO, explains how author identity and entity alignment determine whether your content is quoted or ignored in AI answers. If you want to be the source, not the footnote, this is where to start.
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What You’ll Learn in This AEO Video
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Why AI ranks authors as much as it ranks content.
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How to connect Author → Organization → Topic in schema and entity data.
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What “entity stacking” is and why it helps AI trust your content.
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How to structure bios, author pages, and linked data for visibility.
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Real examples of pages cited in ChatGPT and Gemini because of author credibility.
Key Answer Engine Optimization Takeaways
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AI search uses trust signals, not just keyword signals.
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Author identity + organization schema tells AI who stands behind the answer.
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Visibility grows when all content points back to a verified, consistent entity stack.
Transcript
“So, I wrote a random blog post — for fun — about the health benefits of GreenBanana beer. Which is probably gross.
It wasn’t a client campaign, not keyword-optimized, not even something I expected to rank for.
But here’s the crazy part…
That article doesn’t just show up in Google — it’s actually cited in ChatGPT’s answers.
And that happened ( IN PART) because of one thing: Author Identity.”
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“AI search engines — like ChatGPT, Gemini, and Perplexity — aren’t just looking for content.
They’re looking for credible voices behind the content.
In this case, GreenBananaSEO.com already has entity strength around it, SEO, and digital authority. But it is also connected to my Author page
So when I wrote something under that domain and connected it to my Author page …
AI models could easily connect the dots:
‘This content is by a known entity with a reputation for expertise and trust.’
And that’s what pushed my beer post into AI search visibility.”
“Here’s how this WORKS… step-by-step:
1️⃣ The article — I posted ‘Health Effects of GreenBanana Beer’ on my agency’s website.
2️⃣ The author identity — It’s published under Kevin Roy, CEO of GreenBanana SEO, with consistent info across my About page, LinkedIn, and schema.
3️⃣ AI connects the dots — ChatGPT and Perplexity recognize GreenBananaSEO.com as a legitimate domain with a real author behind it.
4️⃣ The reward — That article gets cited in ChatGPT’s responses when people ask about banana beer or related topics.
I didn’t chase keywords — I just showed up as a real person with a digital footprint AI could verify.”
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“If that can happen with a beer blog, imagine what happens when you publish expert content in your field — under your real name, with structured author data, and consistent profiles.
That’s what AI search trusts — real humans, not anonymous content.”
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“Here’s how you can build your own author identity starting today:
✅ Create an Author Page on your site .
✅. Add any EXTERNAL podcasts or articles you have been featured in to that page… it adds credibility
✅ Link your LinkedIn Page to your Author Page
✅ Add Author schema with your name, role, and LinkedIn link to every post.
✅ Publish consistently under the same author name and domain.
The more consistent your digital footprint is, the more AI models trust you.
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“So yeah — my banana beer article wasn’t meant to prove anything.
But it ended up proving one of the most important lessons in AI search:
AI ranks people, not just pages.
And if you’re building content today — start building your author identity too.
Because that’s what’s going to get you mentioned inside AI answers before your competition even realizes why.”
If you want to see examples of Article and Author Schema I put a link to the ones I used in the show notes.
Work with us
Want your brand cited inside AI answers? See how our AEO programs build entity strength and citation pathways. Book a strategy call.
Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses. As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues. Kevin excels at building collaborative, cross-functional relationships that improve business outcomes, enhance customer experience, and drive up annual profit margins.
As a nationally recognized business owner, Kevin is a champion of marketing, branding, and advertising strategy. He has implemented innovative technologies with SEO, SEM, web analytics, digital commerce, online, and social media spaces, making him a pioneer in digital marketing in the Boston market for over 15 years. His consistent efforts have earned him a top spot in Inc 5000’s Fastest-Growing Companies. Kevin has helped national brand names achieve greater conversions in an ever-complex digital marketing landscape. His expertise in digital marketing, combined with his experience in leadership and his passion for innovation, make him an invaluable asset to any organization looking to grow and thrive in today’s digital age.
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